October 1, 2014 1

As of October 1, 2014, a significant change for me.

After four years I’m leaving the Board of the PDF Association (a volunteer position), to become the organization’s first Executive Director.

This is going to be a lot of fun because it combines something I really enjoy (standards development and the promotion of standards adoption) with (and for a nice change) a source of income for moi.

It’s a propitious time for the PDF Association and for the ISO-standardized technology it was created to promote. The PDF format’s best years still lie ahead. The technology contained enormous untapped power, and there’s an immense infrastructure of support and marketplace acceptance. It’s hard to see what could replace PDF for static recordings of graphical content.

Anything that would take PDF’s place would be to be better than PDF… and as flexible as PDF… and as broadly capable as PDF. That’s not going to be easy. We already have PDF, why invent another? Better to get clever about the one we’ve got.

Content development on duff-johnson.com may slow down for a while as I focus on a variety of projects for the PDF Association. Who knows? Maybe I’ll start a blog over at pdfa.org.

Long live PDF!